Onlangs verscheen het boek “Mods: A Very British Style”, door Richard Weight. The Telegraph bespreekt het boek, waarin ook The Who voorkomt.
“(…) it was the Who who came to define the movement in the popular imagination. Pete Townshend proved pithily accurate in 1968: “To be a mod you had to have short hair, money enough to buy a real smart suit, good shoes, good shirt; you had to be able to dance like a madman.” All true. Although my own recollection is that any mod venue playing the Who, the Small Faces and particularly the Kinks would be guaranteed to clear the dance floor in seconds. Incorrigible snobs in music, as all else, mods would dance only to American soul music, with a little Jamaican ska or bluebeat on the side“.