Ultimate Classic Rock kijkt naar reclameboodschappen, opgenomen door rockbands. “Coca Cola”, de jingle die The Who opnam, staat op nummer 7.
“‘The Who Sell Out’ was pop-art rock ‘n’ roll at its finest. The fact that the band performed mock ads between songs only added to the Warhol-meets-pop notion of anything and everything is art. In fact, the band even recorded ads for Great Shakes and Coca-Cola. Never before, or since, has the prospect of drinking a Coke sounded as menacing as it does in this super-charged bit of rock history, delivered only as the Who could”